---
title: How We Make Money | Local Laurels
url: https://locallaurels.com/how-we-make-money/
updated: 2026-10-29
---

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[Local Laurels](https://locallaurels.com/)

[How winners are chosen](https://locallaurels.com/how-winners-are-chosen/)[For winners](https://locallaurels.com/claim/)

1. [Home](https://locallaurels.com/)
2. How we make money

Trust

# How we make money

The awards are free to read and free to win. Here is how they are paid for.

We earn money in three ways:

- **Referral fees** when you request quotes through the site.
- **Optional upgrades** to a winner page, such as photos and a longer description.
- **Sponsored listings** , always labelled and kept apart from the winners.

**None of these affect who wins.**

## Money questions

Can a business pay to win?

No. Winners are chosen on their public record alone. A business that pays us for anything is chosen, or not, exactly as it would have been.

Does paying change where a winner appears on the page?

No. The three winners are shown in random order, shuffled again on every page view. There is no position to buy.

Are award badges paid?

No. Every winner can use its award badge free of charge, as long as it links back to its winner page.

[Local Laurels](https://locallaurels.com/)

Each year, three local businesses per service and city win an equal award. They are shown in random order, never ranked, and nobody can pay to win.

## The awards

- [How winners are chosen](https://locallaurels.com/how-winners-are-chosen/)
- [All winners](https://locallaurels.com/)
- [Request quotes](https://locallaurels.com/quote/)

## Winners

- [Claim your winner page](https://locallaurels.com/claim/)
- [Request a correction](https://locallaurels.com/corrections/)
- [Contact](https://locallaurels.com/contact/)

## Trust

- [How we make money](https://locallaurels.com/how-we-make-money/)
- [About](https://locallaurels.com/about/)
- [Privacy](https://locallaurels.com/privacy/)
- [Terms](https://locallaurels.com/terms/)

Ratings and review counts come from public sources and are rechecked during the year. Sponsored placements are labelled and never affect who wins. © 2026 Local Laurels.